art direction
Strong photo and video assets are key to a successful brand presence. Being a hands on art director, I approach direction and development with holistic intention. Understanding that assets created can and should have multiple uses, allows for efficient use of the assets created.
Video and Photo direction for Infantino’s new Light & Airy carrier. The goal was to distinguish between carriers of a similar style but with new features. Assets used for organic and paid social, packaging and product description pages.
Infantino’s new styling for their Gaga line.
Shown: Images from a promotional shoot and used in the paid and organic social campaign.
Video direction for various Infantino products.
Videos used for product description pages and paid social advertising.
